What is authenticity and why do audiences want it? This is one of the questions that Kadirov, Varey and Wooliscroft ask in their fascinating analysis of motivations, production processes and the ethics of modern marketing. Their findings are interesting, not because they are novel (I’ve come across them many times in the study the mediation of political economies) but because their findings are so critical to come out of the horses mouth itself.
Kadirov, D., Varey, R. J., & Wooliscroft, B. (2013). Authenticity: A macromarketing perspective. Journal of Macromarketing, 0276146713505774.
Continue reading “How to satisfy modern audiences’ search for authenticity – Kadirov, Varey and Wooliscroft”
I initially chose this paper for the funny title but the actual themes in this paper are really cool. Mowlabocus brings in questions on mediation of information, the generally assumed links between safety and information and the place of mobile apps in the representation of serious data. The central question in this paper is examining what effect mobile apps for showing registered sex offender’s locations and data are having on their users.
Mowlabocus, S. (2015). ‘Y’all need to hide your kids, hide your wife’: Mobile applications, risk and sex offender databases. New Media & Society, 1461444815593280.
Continue reading “‘Y’all need to hide your kids, hide your wife – Mowlabocus”
Last week we left off after reading the Introduction and Historical Origins of the Sôshokukei Danshi (or herbivorous men). The insights were prescience and original (to me at least). The final 4 chapters are a mixed bag however. Whilst the chapters dealing the critique directed at Japanese men who reject traditional masculinity propose nothing new, the linguistic analysis of agency is spot on!
Tamaru, C. A. (2012). The “herbivorous” men of Japan: negotiating new masculinities (Doctoral dissertation).
Continue reading “Herbivorous men of Japan – Tamaru… Part 2”
As this paper is in the form of a doctoral thesis, it’s a little longer than what I’ve been working through up till now. Beyond just the length, there is a greater depth of detail that I get to digest and frankly, this paper is worth digesting. This post is on the first two chapters, an introduction and the ‘Historical Origins of the sôshokukei danshi . These chapters set the scene and give us a background of the cultural landscape that the herbivorous men live in.
Tamaru, C. A. (2012). The” herbivorous” men of Japan: negotiating new masculinities (Doctoral dissertation).
Continue reading “Herbivorous men of Japan – Tamaru… Part 1”
What makes an Otaku tick, what are their aims and their core values? This is the question that Nio, Chaing and Tsai are aiming to ask in this paper. They answer it through a comprehensive research methodology with the aim of creating recommendations for marketing to Otaku in the future. Not only do they achieve this aim but they also make some interesting conclusions on the use of computers in youth society and the position of a subculture as a culturally subversive construction.
Niu, H. J., Chiang, Y. S., & Tsai, H. T. (2012). An exploratory study of the otaku adolescent consumer. Psychology & Marketing, 29(10), 712-725.
Continue reading “A Study of the Otaku – Niu, Chaing & Tsai”
I know this isn’t the paper that I teased at the end of last post but this is a really fascinating interdisciplinary article. It takes in themes from psychology, systems theory, and epistemology. It’s also a really easy read if you want to settle down and learn something about the digital humanities. I read it in Understanding digital humanities (Berry D. M. 2012) but it’s available online at a link that I’ll leave at the end of this post.
Dixon, D. (2012). Analysis tool or research methodology? Is there an epistemology for patterns?.
Continue reading “Is there an Epistemology for Patterns? – Dixon”
This paper is an old favorite as it’s one of the few papers that I’ve found that looks at 4Chan and its interactions with the mainstream media. I’ve used it in the past for nice quotes but it’s relevant now because of how it meshes with what Ellis was saying in the last paper we read.
Phillips, W. (2013). The House That Fox Built Anonymous, Spectacle, and Cycles of Amplification. Television & New Media, 14(6), 494-509.
Continue reading “The House that Fox Built – Phillips”
I’d been saving this paper because I came across it late in the writing stage of my dissertation and didn’t want to get into anything that might make me re-write sections and I’m a little sad that I didn’t take a risk and read it in my spare time. What it looses in it’s lack of technical depth it makes up for in it’s insights; this is a really kind article!
Ellis, B. (2015). What Bronies See When They Brohoof: Queering Animation on the Dark and Evil Internet. Journal of American Folklore, 128(509), 298-314.
Continue reading “What Bronies See When They Brohoof – Ellis”
You’re probably just seeing this post and wondering, ‘Why is he doing this, hasn’t he left uni’, or maybe if you’ve not read my title or url ‘What is he even doing’, or even ‘I hated doing my reading for uni, why is he doing it for fun?!’
Continue reading “Wait… what, why?”