Whilst they may be old news, PickUp Artists (PUA) are the forefathers of The Red Pill, MGTOW and most of the modern post-hegemonic masculinities. The homosocial space based on self improvement proved so persuasive and topical that PUA were able to host TV shows, and have their methodologies accepted into dating cannon (because that’s totally a thing).
Hendricks asked what makes PUA tick, what are the core values and how is it similar to other movements. We’ve seen the inner workings and context of PUA in Nerds and Their Discontent but now it’s time to situate their values within self-help.
Hendriks, Eric C. “Ascetic Hedonism: self and sexual conquest in the seduction community.” Cultural Analysis 11 (2012): 1-16.
Continue reading “Ascetic Hedonism: self and sexual conquest in the seduction community – Hendriks”
What makes an Otaku tick, what are their aims and their core values? This is the question that Nio, Chaing and Tsai are aiming to ask in this paper. They answer it through a comprehensive research methodology with the aim of creating recommendations for marketing to Otaku in the future. Not only do they achieve this aim but they also make some interesting conclusions on the use of computers in youth society and the position of a subculture as a culturally subversive construction.
Niu, H. J., Chiang, Y. S., & Tsai, H. T. (2012). An exploratory study of the otaku adolescent consumer. Psychology & Marketing, 29(10), 712-725.
Continue reading “A Study of the Otaku – Niu, Chaing & Tsai”