A Study of the Otaku – Niu, Chaing & Tsai

What makes an Otaku tick, what are their aims and their core values? This is the question that Nio, Chaing and Tsai are aiming to ask in this paper. They answer it through a comprehensive research methodology with the aim of creating recommendations for marketing to Otaku in the future. Not only do they achieve this aim but they also make some interesting conclusions on the use of computers in youth society and the position of a subculture as a culturally subversive construction.

Niu, H. J., Chiang, Y. S., & Tsai, H. T. (2012). An exploratory study of the otaku adolescent consumer. Psychology & Marketing, 29(10), 712-725.

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What Bronies See When They Brohoof – Ellis

I’d been saving this paper because I came across it late in the writing stage of my dissertation and didn’t want to get into anything that might make me re-write sections and I’m a little sad that I didn’t take a risk and read it in my spare time. What it looses in it’s lack of technical depth it makes up for in it’s insights; this is a really kind article!

Ellis, B. (2015). What Bronies See When They Brohoof: Queering Animation on the Dark and Evil Internet. Journal of American Folklore, 128(509), 298-314.

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