How do you make ads less obnoxious? Make them more useful. The more useful they are the more likely someone is to click on them. It’s because of this that Click-Through-Rate (CTR) is the KPI that is measured to optimize ad networks. The author of this paper have a proposal of how to predict and therefore optimize CTR.
Effendi, M. J., & Ali, S. A. (2017). Click Through Rate Prediction for Contextual Advertisment Using Linear Regression. arXiv preprint arXiv:1701.08744.
Continue reading “CTR for contextual w. Linear Regression – Effendi”
Fuck me Google Analytics (GA) has a lot of information in it. How do we make use of it meaningfully? In this paper, two researchers propose a system for us to bridle the stallion of GA and turn it into a driving force for change in the world of marketing.
Chaffey, Dave, and Mark Patron. “From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics.” Journal of Direct, Data and Digital Marketing Practice 14, no. 1 (2012): 30-45.
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Trawling through UN debate transcripts and comparing them against the countries voting patterns? Yeah, that does sound pretty terrible. Well Gurciullo and Mikhaylov are using Doc2Vec to make it easier!
Gurciullo and Mikhaylov. “Detecting policy preferences and dynamics in the un general debate with neural word embeddings.” arXiv preprint arXiv:1707.03490(2017).
Continue reading “Detecting policy preferences and dynamics in UN general debate – Gurciullo & Mikhaylov”
So you’ve mucked about with Gensim and found that Word2Vec is incredible and you want to use it for everything. You google ‘best ways to cluster word2vec’ and you find like… two githubs [here and here] that don’t really have great explanations.
I was like you, so I did some tests! Github Here!
TL,DR: Use SKLearn’s SpectralClustering on the vector dataset.
Continue reading “Best Ways To Cluster Word2Vec”
In writing my paper, I aimed to argue that ML models could replicate the open and closed coding of two researchers. Building better mousetraps by Lin aims to argue that the more general objections that researchers have raised against using bigger data in sociological research are false. Lins a smart guy and while not proposing any brand new arguments, makes a great summerisation of the arguments out there.
Lin, Jimmy. “On building better mousetraps and understanding the human condition: Reflections on big data in the social sciences.” The ANNALS of the American Academy of Political and Social Science 659, no. 1 (2015): 33-47.
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Like Frank Herbert’s Dune? Yeah me too. Want to understand more about the political machinations and structure building with a little bit of that sweet sweet time hijinks? Well you came to the right place. Rudd questions whether the history that Muad’Dib creates and builds his empire within if linier and how we can best understand the way he adapts his predesessing emporor’s empire.
Fun the whole race-concious family!!
Rudd, Amanda M. “Paul’s Empire: Imperialism and Assemblage Theory in Frank Herbert’s Dune.” MOSF Journal of Science Fiction 1, no. 1 (2016).
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Ad blocking is a big deal. It’s had it’s time in European Court and has been ruled legal but what is the impact it’s making on our online society? This paper asks what if 40% of diners at a restaurant just walked out and didn’t pay in the same way 40 ish % of people don’t consume advertisements? But first a word from our sponsors …
Shiller, Benjamin, Joel Waldfogel, and Johnny Ryan. “The effect of ad blocking on website traffic and quality.” The RAND Journal of Economics 49, no. 1 (2018): 43-63.
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I downloaded this paper in a batch, looking for quant-linguistics on masculine talk and discourse. On skimming the abstract I was put off at the lack of corpus scope but after reading I was reminded of the importance of reference papers.
These are papers where you can scalp a whole bunch of useful info to use in your future research, even if the paper in question is of negligible use.
Kiesling, Scott Fabius. “Homosocial desire in men’s talk: Balancing and re-creating cultural discourses of masculinity.” Language in Society 34, no. 5 (2005): 695-726.
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In this paper, Seto proposes that pedophilia, that is currently thought of as a conscious choice, is actually closer in it’s patterns to a sexual orientation. He acknowledges that this is a pretty out there. With convincing comparisons with regards to the onset, the romantic behaviour and the stability of pedophilia, Seto is able to build a case that challenges current ways of thinking but leaves some ethical questions in the mouth.
Why am I covering it? Because as Seto mentions early in the paper, pedophilia is predominantly a masculine infliction.
Seto, Michael C. “Is pedophilia a sexual orientation?.” Archives of sexual behavior 41, no. 1 (2012): 231-236.
Continue reading “Is pedophillia a sexual orientation – Seto”
Whilst they may be old news, PickUp Artists (PUA) are the forefathers of The Red Pill, MGTOW and most of the modern post-hegemonic masculinities. The homosocial space based on self improvement proved so persuasive and topical that PUA were able to host TV shows, and have their methodologies accepted into dating cannon (because that’s totally a thing).
Hendricks asked what makes PUA tick, what are the core values and how is it similar to other movements. We’ve seen the inner workings and context of PUA in Nerds and Their Discontent but now it’s time to situate their values within self-help.
Hendriks, Eric C. “Ascetic Hedonism: self and sexual conquest in the seduction community.” Cultural Analysis 11 (2012): 1-16.
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